an interactive film
an interactive film
In partnership with Director, Armen Perian and Technical Creative Director, David Justus, I produced this interactive short film. We watch where you're watching and tailor the film accordingly. Total run time is anywhere from 8 minutes to 20 minutes, depending on the experience that you choose. Best viewed on a desktop at theangryriver.com.
33rd Retweet of Love
33rd Retweet of Love
In only 3 weeks, we created an interactive art installation using Diet Coke cans and reusable/recyclable elements to celebrate Diet Coke's 33rd and final Retweet of Love. We took the installation to Alexandria VA, where the tweeter lived. Local support and turnout was amazing - including support by the artists of residence at the nearby Torpedo Factory, one of whom recycled our used product cans and sent us custom Christmas ornaments.
World's Easiest Decision
World's Easiest Decision
The Climate Reality Project partnered with Tool Digital to create WorldsEasiestDecision.org, a website that serves as a call to action for people to demand clean energy solutions and a safe and sustainable future for the planet from world leaders attending COP21 in Paris. The interactive site pairs simple "yes" or "no" questions with engaging animations to show that, for someone who lives on Earth, it really is a simple decision to save the Earth. Tool handled story arc, design and development.
We partnered with Moth Collective to create the illustrations and animations.
Awards: FWA SOTD 12/28/15, MOTD 12/21/15, Awwwards SOTD 12/14/15, CSS Awards SOTD 12/7/15, CSS Design Awards SOTD 12/4/15
Inspired by the themes of the new Netflix show, Sense8, we took 8 strangers, and monitored and recorded their brainwaves while they were subjected to various stimuli to create an original piece of music. We built a custom multisensory experience for our participants and recorded their brain activity during the experience in order to record the unique combination of waves produced by each participant as they went through the same experience. After the experience, we used a parametric sequencer and arpeggiator to process that brainwave data into musical rhythms and notes. We rendered their brainwaves into series of musical phrases and extracted a unique theme to represent each participant. The Symphony structure was designed to be an overture for season one of Sense8. The rises and falls, the crescendos, the dynamics and the chord changes are all in place to mirror the action of the series, in three sections, ramping up into a climax with a number of the sensates working together to a greater end game than any one of them could accomplish alone.
As part of this campaign, we created 2 websites - in 4 sprints using a digital kanban board. One was the main campaign hub that dynamically aggregated social content and gave you directions to the one market our spot was airing. The other was a totally epic countdown to Super Bowl 2016.
Awards: 2015 Cannes Lions Gold (Titanium and Integrated), 2015 Cannes Lions Silver (4 ), 2015 Cannes Lions Bronze (4), 7 additional 2015 Cannes Lions shortlists
As part of Droga5's first campaign for their first global client, Airwick, we created this global, responsive tool that matches users to the right Airwick scent to match their mood. It was an industry first to create these associations.
The first month of this aggressive, 4 month initiative was spent doing heuristic analysis and content strategy. I led an internal team, an external client IT development team and a third-party CMS team based in Poland.
I also received a Droga5 Employee Appreciation Award (after 4 months of employment!) for my work on this account.
Do you know what PWC does, exactly? Neither does anyone else. Using motion capture and 3D rendering, we created an interactive experience that lets users see how PWC helps make our lives better, everyday.
Awards: FWA site of the day (Feb 6, 2015), 2015 Webby (Professional Services - Websites), 2015 Webby (Visual Design - Function), 2015 D&AD Wood Pencil (Art Direction for Digital Marketing), 2015 Silver One Show Pencil (Interactive Websites - Corporate)
Producing a massive national fall retail campaign from creative development, asset capture and development in only a few weeks is no small endeavour. Aside from the full suite of mobile, target.com and banners, we also created custom interactive tablet units to run in September issues of fashion mags like Vogue to further elevate Targetstyle.
To get people to tune into the premiere of Mob City, we needed their story to break through. So for the 3 days leading up to the premiere, we shared every word of the pilot episode script, 140 characters at a time using a custom built scheduler. Using Twitter Cards, we were able to inject photos and gifs directly into every tweet.
MobScript.com arranged tweets by scene in real time so fans never missed a part of the story. Visitors could read sequentially and retweet directly. Behind the scene content tweeted by cast and crew appeared alongside fan tweets, capturing the dialogue around each part of the story for a completely immersive experience.
Awards: Bronze Cannes Lion (Cyber: Social - Content Placement), Cannes Lion Shortlist (Cyber: Content Creation), AICP Next Award for Social, One Show Interactive (Best Use of a Social Network), Webby Honoree, Shorty Industry Awards Finalist (Best Twitter Campaign, Best Use of Social Media for TV), Communication Arts Digital Annual, Creative Review Annual
A custom content distribution platform that allowed our target to find out all the amazing things Microsoft Office 365 can do for a company, no digging required.
Creating banners for the globe presents some very unique challenges, the least of which is languages. We were constrained by a 30K file size, 18 fps, Flash 8, AS 2.0, to say nothing of trying to anticipate the limited processing power that is standard in some parts of the world. In spite of this, we were still able to figure out how to make these neon signs look realistic. And just in case you think this is a fluke, we created templates and full documentation that included everything from which colours could be used together to a Flash how-to guide.
We also made a text-only banner seem hard hitting.
When I first started working on PlayStation, they were focused on selling titles. It took quite a bit of convincing for them to realize that one buying the console was about buying into the brand before buying all of those games. The result? The second most successful fake character on Twitter (after the Old Spice Guy).
Awards: 2009 Gold Effie, 2010 Silver Effie, 2010 Addys (Mixed Media - National Consumer, National TV Campaign)
This franchise is all about sneaking around and going where you aren't really supposed to. Why should their banners be any different?
A not-so-standard integrated launch of a not-so-standard video game.
Taking the TV spot to the next level.